At CES 2025, Samsung unveiled its latest lineup of smart TVs, introducing Samsung Vision AI—a suite of advanced artificial intelligence features designed to enhance user experience.
This innovation aims to transform televisions from passive screens into interactive companions that adapt to viewers’ preferences.
Key Features of Samsung Vision AI
- Live Translate: This feature provides real-time subtitle translations for live broadcasts, supporting up to seven languages. It eliminates the need for pre-generated subtitles, making global content more accessible.
- Click to Search: Viewers can obtain information about on-screen content—such as actors, filming locations, or products—by simply pointing at the area of interest. This interactive capability enriches the viewing experience without interruptions.
- Generative Wallpaper: Utilizing AI, this feature creates customized background images based on user preferences, transforming the TV into a dynamic art display that complements home décor.
Collaborations Enhancing AI Integration
Samsung has partnered with Microsoft to integrate Copilot into its new smart TVs and monitors, enhancing content search and personalized recommendations. Additionally, the company is exploring collaborations with Google and other partners to further expand Vision AI’s capabilities.
New TV Models Featuring Vision AI
- Neo QLED 8K QN990F: This flagship model boasts the NQ8 AI Gen3 processor, offering features like 8K AI Upscaling Pro, Auto HDR Remastering Pro, and Adaptive Sound Pro to deliver superior picture and sound quality.
- The Frame Pro: Combining Neo QLED technology with access to over 3,000 artworks from renowned institutions via the Samsung Art Store, this model integrates Wireless One Connect for flexible installation.
Market Position and Future Prospects
With these advancements, Samsung aims to maintain its leadership in the television market, a position it has held for 19 consecutive years. The integration of AI technologies like Vision AI is expected to set Samsung’s TVs apart by offering a more personalized and immersive viewing experience.
