At just 21 years old, Marlon Carabali has become a name synonymous with innovation and disruption. From humble beginnings to now leading a multinational holding company, his journey is a testament to the power of a bold vision paired with relentless execution.
The Under20 Phenomenon
Marlon first made waves in the marketing industry with Under20 Agency, a company he founded at 16 to empower Gen Z talent to dominate the social media landscape. Having worked in traditional agencies from as young as 12, Marlon noticed a glaring gap: older executives struggling to understand the nuances of social media. Under20 Agency not only closed this gap but also rewrote the rules, earning accolades like the Martech Award for Best Marketing Agency.
Today, Under20 Agency operates as a global holding company, with subsidiaries spanning the US, UK, and Colombia. Its London-based marketing team drives strategy, while e-commerce operations are outsourced to a trusted Parisian partner. At the helm as Chairman, Marlon oversees the group’s impressive portfolio and continues to push the boundaries of what young entrepreneurs can achieve.
Revolutionizing the Country Club Experience
This year, Marlon set his sights on a new frontier: the exclusive world of country clubs. Through Boca Raton Vest, his latest venture, he is bringing a fresh, inclusive perspective to an industry often criticized for its exclusivity. Positioned as a private members club for affluent Gen Z Latinos, Boca Raton Vest blends elite sports with unparalleled networking opportunities.
But what truly sets Boca Raton Vest apart is its mission to democratize access to legacy country clubs in the US and Colombia. Members gain access to prestigious venues, such as the California Country Club, bypassing the often rigorous and opaque membership processes. This bold move has garnered attention as a revolutionary step in making luxury spaces more accessible to the next generation of trailblazers.
A Visionary for a New Era
Marlon’s story resonates deeply in Silicon Valley, where innovation and disruption are cultural pillars. His ability to combine the exclusivity of luxury with a democratized approach reflects a forward-thinking mindset that aligns perfectly with Gen Z values.
As Boca Raton Vest continues to expand, industry insiders are already speculating about its broader implications. Is this the future of luxury? One where exclusivity and inclusivity coexist seamlessly?
For now, Marlon Carabali remains focused on building communities that empower young leaders to excel both professionally and personally. If his track record is any indication, the best is yet to come.
