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    Home » News&Gossip » Alibaba’s Strategic Shift: Embracing AI to Propel E-Commerce Growth
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    Alibaba’s Strategic Shift: Embracing AI to Propel E-Commerce Growth

    Sagar KCBy Sagar KCJuly 4, 2025No Comments2 Mins Read
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    Alibaba Group Holding Ltd., a leading global e-commerce and cloud computing company, is undergoing a strategic transformation by intensifying its focus on artificial intelligence (AI). Chairman Joe Tsai recently highlighted the company’s commitment to embedding AI across all operations, aiming to enhance user experiences and operational efficiency.

    In line with this strategy, Alibaba has initiated a significant restructuring process, divesting from non-core assets such as its majority stake in Sun Art Retail Group, a hypermarket operator in China. This move allows the company to concentrate resources on its primary business segments: e-commerce and cloud computing.

    The company’s AI-driven approach is exemplified by the development of its Qwen series of large language models (LLMs). These models, which have been open-sourced, are designed to enhance various aspects of Alibaba’s operations, including customer service, content creation, and data analysis. This initiative positions Alibaba as a formidable player in the AI space, competing with other tech giants like OpenAI and DeepSeek.

    Alibaba’s investment in AI is further underscored by its commitment to allocate over $52 billion toward AI and cloud computing infrastructure over the next three years. This substantial investment aims to bolster the company’s capabilities in AI research, development, and application, ensuring it remains at the forefront of technological innovation.

    Through these strategic initiatives, Alibaba is not only enhancing its technological capabilities but also redefining its business model to align with the evolving digital landscape. By prioritizing AI integration, the company aims to deliver more personalized and efficient services to its global customer base, thereby driving sustained growth and innovation.

    AI in e-commerce Alibaba cloud computing digital transformation
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